Vehicle Market Executive Summary

Based on research findings the vehicle that would produce the best market is the mid sized four-door sedan. This choice is based on the large population in Spain, 47,370,542, that consist of about 25 million drivers, anda GDP per capita of $30,400. A second reason is due to the fact that Spain consists of 166,000 kilometers of road. Most of these roads are motorways and express highways that are best suited for vehicles larger than motor scooters. Spain’s rising unemployment rate, 26%, makes owning a mid sized sedan more cost efficient. The vehicles would arrive into the country on shipping boats, then because Spain consists have a large number of roads, the vehicles would be distributed by land. Because of Spain’s current economy starting a business has been more difficult than usual, but Spain is ranked number 44 out of 185 countries to do business in.